Leading BlockchainMarketing Agency

Surgence Labs is a Web3 marketing agency delivering full-stack go-to-market execution for crypto and blockchain teams. We lead narrative and positioning, token launch marketing, community growth, KOL and creator activation, and end-to-end GTM strategy

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Trusted by

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Trusted by Leading Infra, DeFi, and Blockchain Teams Worldwide

Surgence Labs is a Web3 marketing agency and go-to-market partner for high-growth blockchain companies, spanning DeFi protocols, Layer 1 and Layer 2 networks, infrastructure providers, exchanges, and consumer crypto applications.

Global Web3 Marketing Team of 40+ Specialists

Surgence Labs is a Web3 marketing and go-to-market agency powered by a global team of 40+ specialists across strategy, growth, content, community, design, and technical marketing. Led by founders Julian Stafford and Vinh Nguyen. we operate as an embedded growth partner for blockchain, DeFi, and crypto-native teams.

Our distributed team, headquartered in Dubai, spans multiple regions and time zones, enabling continuous execution across narrative development, token launch marketing, KOL activation, community systems, and post-launch retention. Every engagement is structured to turn attention into measurable outcomes, including user growth, wallet activity, liquidity, and long-term ecosystem traction.

Surgence hosts a flagship event in Dubai Token2049

Web3 Marketing Agency Scaling Blockchain Projects From Launch to Market Leadership

Surgence Labs is a full-stack Web3 marketing and go-to-market agency built to help blockchain, DeFi, and crypto-native teams scale from early traction to category leadership. We design and execute token launch marketing, GTM strategy, community growth systems, and creator-led distribution that convert attention into sustained users, liquidity, and onchain activity.

10,000,000+

Followers Grown

We scale X, Instagram, and TikTok for Web3 and crypto brands through narrative-driven content, viral growth loops, and platform-native distribution strategies designed for sustained engagement.

$300M+

Generated Through Launches and Growth Campaigns

From token launches and ecosystem raises to product revenue, we architect growth engines that turn marketing execution into measurable capital, deposits, and long-term protocol demand.

2,000,000+

Community Growth

We build and manage high-retention Discord and Telegram communities for blockchain projects, using structured onboarding, activation loops, and engagement systems tailored to Web3 audiences.

+2000

KOL and Communications

We activate and manage global networks of crypto KOLs and creators to drive authentic distribution, narrative reinforcement, and sustained visibility across Web3 social channels.

200+

Web3 Marketing Campaigns Executed

Our experience spans testnets, mainnets, NFT launches, DeFi protocols, Layer 1 and Layer 2 ecosystems, and post-TGE growth, all executed through integrated go-to-market systems.

50+

Blockchain Ecosystems Supported

We have supported launches and growth across multiple chains and ecosystems, providing strategic marketing, distribution, and community execution tailored to each network’s dynamics.

How We Work

A comprehensive framework that transforms Web3 projects from concept to market dominance through strategic execution and viral growth.

Strategy

Clear plan with measurable targets.

Narrative

Messaging that boosts CTR/CVR.

Creation

Creative ready to convert.

Launch

Momentum from day 1–30.

Distribution

Scaled reach with control.

Conversion

Revenue and product KPIs.

Retention

Higher A30/A90 and LTV.

Virality Engineered:
Real Campaigns, Real Impact.

Our campaigns have been recognized by top founders, creators, and investors.

Proven GTM. Verified Impact.

Scaling Web3 projects from stealth to market dominance—case studies from our most successful launches.

From Launch to Ecosystem

We don't run single campaigns. We build the whole machine—brand, community, product usage, and token momentum—end-to-end.

â–¶Week 1

Viral Brand Launch

  • Ship hero creative (trailer/social kit) + landing flow
  • Coordinate KOL Wave 1 + partner co-posts + PR hits
  • Stand up tracking (watch → click → sign-up)
💡
Result: Awareness spikes and qualified traffic lands on owned funnels.
1
💬Week 1–2

Scale Community

  • Light up Discord/Telegram with rituals & roles
  • Deploy creator challenges and UGC prompts
  • Stand up weekly AMAs and mod guardrails
💡
Result: Community becomes an engine for content and conversion.
2
✉Week 2

Launch Pre-Registration

  • Launch referral waitlist with tiered unlocks
  • Anti-sybil & fraud checks; activation checklist
  • Retarget high-intent traffic to pre-reg
💡
Result: Exponential waitlist that actually activates.
3
⛓Week 2–4

Launch Testnet

  • Publish quest ladder (ActionFi-weighted tasks)
  • Integrate partner quests for cross-pollination
  • Open public leaderboard with tiered rewards
💡
Result: Qualified wallets and real on-chain behaviors at scale.
4
📈Week 3–6

Grow Traction

  • Content cadence (threads, clips, explainers) drives usage
  • KOL Wave 2 (regional/APAC) + paid retargeting
  • Optimize TTFW and conversion frictions
💡
Result: Testnet DAU rises; cohorts retain and compound.
5
💠Week 5–7

Launch NFT Campaign (Tease)

  • Drop allowlist and utility preview (staking/perks)
  • Build mint UX and marketplace plan
  • Creator countdown + partner co-marketing
💡
Result: Intent captured ahead of mint; holder base primed.
6
🚀Week 7–9

Launch Mainnet

  • Carryover perks for qualified testnet cohorts
  • Route liquidity (DEX/CEX) and fee credits
  • Day-1 education blitz to reduce support load
💡
Result: Smooth mainnet adoption with TVL and volume lift.
7
🪙Week 8–10

Mint NFT

  • Mint-day ops (queue, bots, comms, status)
  • KOL Wave 3 + post-mint utility onboarding
  • Execute secondary strategy (listings, royalties)
💡
Result: Fast sellout, healthy secondary, sticky holders.
8
⚡Week 9–12

Token Hype & TGE

  • Align narrative & disclosures; top-tier creator pods
  • Listing comms + MM coordination + partner AMAs
  • Post-TGE loops (stake/lock/LP quests)
💡
Result: Depth at launch, sticky holders, and momentum post-TGE.
9

We're a fast-growing team

We're always on the lookout for passionate, dynamic, and talented individuals.

Julian Stafford (a.k.a ruthybuilds)

Julian Stafford (a.k.a ruthybuilds)

Co-Founder

Esteemed

Esteemed

Co-Founder

McTyasha

McTyasha

Head of Growth

Meta Gandhi

Meta Gandhi

KOL Lead

Karsha

Karsha

Head of Marketing

Zeno

Zeno

Head of Community

Strekk

Strekk

Head of Operations

Let's work together

Embrace a risk-free journey with our satisfaction guarantee — your success is not just a goal, but our commitment.

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Leading Web3 marketing agency & GTM partner. We transform projects from concept to market dominance.

SURGENCE IS A REGISTERED TRADEMARK